Precision copywriting
Company: Vanderlande
Industries: Airports, warehousing and parcel and life-cycle services
Solution: Editorial
Background: Vanderlande is the global market leader for value-added logistic process automation at airports, and in the parcel market. The company is also a leading supplier of process automation solutions for warehouses.
The challenge
As a technically advanced company, Vanderlande has many complex ideas and new approaches to share with its customers. We were asked to support them through the creation of ‘white papers’, which condense high-level information into a readable and persuasive written format.
The solution
For each white paper, RED interviewed one of Vanderlande’s knowledge experts to obtain input for the document. Before writing the texts, we also conducted our own research in order to find academic sources that helped to support our client’s viewpoint.
The result
Thanks to the clear way in which each white paper puts forward its case, our client’s specialists have been highly satisfied with their contents. The white papers also add weight to Vanderlande’s position as a ‘thought leader’, as well as act as sophisticated sales tools.
