Online inspiration
Company: Vanderlande
Industries: baggage handling, warehouse automation, and parcel and postal
Solution: copywriting
Background: Vanderlande is the global market leader in baggage handling systems for airports, and sorting systems for parcel and postal services, as well as a leading supplier of warehouse automation solutions
The challenge
The aim of the new-look website was to encourage Vanderlande’s customers to engage directly with the company, so the copy had to be knowledgeable, enthusiastic and readable for a global audience
The solution
Succinct web copy was complemented by visuals of Vanderlande’s innovative technology to grab the attention of visitors and encourage dialogue with the company
The result
The confident tone, and the engaging copy was received positively, as well as meeting Vanderlande’s deadlines and matching its tone of voice
“We have received all of the text and the website looks great!”
