Vanderlande’s new-look website

Online inspiration

Company: Vanderlande

Industriesbaggage handling, warehouse automation, and parcel and postal

Solution: copywriting

Background: Vanderlande is the global market leader in baggage handling systems for airports, and sorting systems for parcel and postal services, as well as a leading supplier of warehouse automation solutions

The challenge

The aim of the new-look website was to encourage Vanderlande’s customers to engage directly with the company, so the copy had to be knowledgeable, enthusiastic and readable for a global audience

The solution

Succinct web copy was complemented by visuals of Vanderlande’s innovative technology to grab the attention of visitors and encourage dialogue with the company

The result

The confident tone, and the engaging copy was received positively, as well as meeting Vanderlande’s deadlines and matching its tone of voice