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Company: Vanderlande
Industries: Airports, warehousing and parcel
Solution: Copy writing
Background: Vanderlande is the global market leader in baggage handling systems for airports, and sorting systems for parcel and postal services, as well as a leading supplier of warehouse automation solutions
The challenge
Our client Vanderlande is an international company that has continued to enjoy strong growth in recent years. We were asked to devise a template on which it could base all of its subsequent job postings, with the intention of promoting a consistent and positive message about the company to prospective applicants.
The solution
We conducted extensive research into the current labour market and recruitment profiles in order to create a standardised document. This had to be easy to use and adapt, while retaining enough flexibility dependent on the individual position.
The result
Vanderlande was highly impressed with our suggested framework, which has become the default structure for vacancy texts. In addition, we are regularly asked to proofread and sub-edit vacancies from across the company for both accuracy and uniformity.
“Many thanks for your suggested changes. Overall, we like the improvements that you made to the text!”
