Industries: Airports, warehousing and parcel
Solution: Copy writing, PR, photography and movies
Background: Toyota Industries Corporation (TICO) was to conclude an agreement to acquire Vanderlande from the company’s previous owner NPM Capital and other minority shareholders.
RED was engaged to manage the internal PR and communications for the announcement of the takeover of Vanderlande by TICO on a strictly confidential basis.
RED worked with the client on a one-to-one basis to ensure complete confidentiality on a wide range of communication materials. These included speeches, presentations, video interviews and other methods of presenting the news internally within Vanderlande.
All materials were delivered on time and to the satisfaction of the respective boards at both Vanderlande and TICO, with the positive messaging being communicated to more than 5,000 employees at the same time around the globe.
“Thanks a lot. I watched it and I like it. The President told me that it is so nice.”