External affairs
Company: Vanderlande
Industries: Airports, warehousing and parcel
Solution: Copy writing, PR, photography and movies
Background: Toyota Industries Corporation (TICO) was to conclude an agreement to acquire Vanderlande from the company’s previous owner NPM Capital and other minority shareholders.
The challenge
RED was engaged to manage the external PR and communications for the announcement of the takeover of Vanderlande by TICO on a strictly confidential basis.
The solution
RED worked with the client on a one-to-one basis to ensure complete confidentiality on a wide range of communication materials. These included a press release, Q&A briefing documents and other methods of presenting the news externally to Vanderlande’s media contacts, customers, suppliers and other stakeholders.
The result
All materials were delivered on time and to the satisfaction of the respective boards at both Vanderlande and TICO, with the positive messaging being communicated to the international, Dutch and trade press, as well as the company’s contact base.
“B R I L L I A N T…! This is perfect. From the first until the last word. Even I don’t have any comments at all…”
