Around Asia
Company: Vanderlande
Industries: Airports, warehousing and parcel
Solution: copy writing, PR, photography and movies
Background: Vanderlande is the global market leader in baggage handling systems for airports, and sorting systems for parcel and postal services, as well as a leading supplier of warehouse automation solutions
The challenge
Due to continued international growth, RED was asked by Vanderlande to visit its expanding Singapore and Hong Kong offices to film additional movies for its recruitment campaign – ‘Challenges in Motion’. They had to be consistent with others that were shot in Shanghai and India as part of the same Asia Pacific project.
The solution
To achieve the desired style and tone, we worked closely with the interviewees to ensure that they were relaxed in front of the camera. We also supported them in creating appropriate quotes that reflected their personalities and professional interests. Careful shot compositions were used to showcase the dynamic and varied work carried out on site.
The result
After an epic 11-day expedition, we were delighted to return from the Far East with 11 high-flying recruitment movies, much to the appreciation of all concerned. These advertising tools have already been used effectively to recruit a broad range of new recruits to Vanderlande’s Customer Centres in these growing markets.
“Many thanks, the Singapore and Hong Kong movies look great – very nice to see, we like them!”
