A passage to India
Company: Vanderlande
Industries: Airports, warehousing and parcel
Solution: copy writing, PR, photography and movies
Background: Vanderlande is the global market leader in baggage handling systems for airports, and sorting systems for parcel and postal services, as well as a leading supplier of warehouse automation solutions
The challenge
Due to continued international growth, RED was asked by Vanderlande to visit its Indian office in Pune to film additional movies for its recruitment campaign – ‘Challenges in Motion’. They had to be consistent with others that were shot in Hong Kong, Shanghai and Singapore as part of the same Asia Pacific project.
The solution
To achieve the desired style and tone, we worked closely with the interviewees to ensure that they were relaxed in front of the camera. We also supported them in creating appropriate quotes that reflected their personalities and professional interests. Careful shot compositions were used to showcase the dynamic and varied work carried out on site.
The result
Thanks to our efforts, everyone interviewed in Pune was delighted with the results and Vanderlande now has a wealth of recruitment materials with which to attract new colleagues. We also received positive feedback from the local HR Manager and the company’s head office in The Netherlands, due to our professionalism, dedication and creativity.
“Brilliant job. The videos are a treasure trove of opportunities for my talent acquisition team, as well as for the Vanderlande Supply Centre and Customer Centre to create a professional brand image within the India market.”
