Cross-border challenge
Company: Vanderlande
Industries: Airports, warehousing and parcel
Solution: Copy writing and movies
Background: Vanderlande is the global market leader for value-added logistic process automation at airports, and in the parcel market. The company is also a leading supplier of process automation solutions for warehouses.
The challenge
After completing the first stage of Vanderlande’s popular ‘Challenges in Motion’ recruitment marketing campaign, RED was asked to visit North America and create a movie for this growing market. The invitation extended to interviewing ten personnel in Vancouver, Canada, and Atlanta, USA.
The solution
The Vanderlande team was interviewed – initially in person and then on camera – in various office and site locations across the two cities. This range of footage enabled us to gather enough material to make the ten individual job area movies fundamentally different. It also contributed to a wide-ranging American recruitment video that features all interviewees.
The result
The North American ‘Challenges in Motion’ movie follows the same format, style and content as the European and Chinese versions, so that all are easily recognisable and consistent. Not only was our client delighted with the result, but the individual interviewees were also understandably proud of their achievements.
“This is amazing! So great to see OUR people in the video! Great job, well done.”
“I really enjoyed meeting and working with you all, and thank you for making it as painless as possible.”
“Looks great! Thanks for the opportunity to be a part of this. Also, the North American recruitment video turned out nice.”
