Shanghai surprise
Company: Vanderlande
Industries: Airports, warehousing and parcel
Solution: Copy writing and movies
Background: Vanderlande is the global market leader for value-added logistic process automation at airports, and in the parcel market. The company is also a leading supplier of process automation solutions for warehouses.
The challenge
After completing the first stage of Vanderlande’s popular ‘Challenges in Motion’ recruitment marketing campaign, RED was asked to visit China and create a movie for this vast market. The invitation extended to interviewing five personnel in the country’s largest city and the second biggest in the world… Shanghai!
The solution
The Vanderlande team was interviewed – initially in person and then on camera – in two languages across various office and site locations. This range of footage enabled us to gather enough material to make the five Chinese and three English individual job area movies fundamentally different. It also contributed to a wide-ranging Chinese recruitment video that features all interviewees.
The result
The ‘Challenges in Motion’ movie for China follows the same format, style and content as the European and American versions, so that all are easily recognisable and consistent. Not only was our client delighted with the result, but the individual interviewees were also understandably proud of their achievements.
“These movies look really nice. We all like them. Thank you for your professionalism and hard work.”
