Vanderlande product launch

The full package

Company: Vanderlande

IndustriesAirports, warehousing and parcel and life-cycle services

Solution: Copy writing

Background: Vanderlande is the global market leader for value-added logistic process automation at airports, and in the parcel market. The company is also a leading supplier of process automation solutions for warehouses.

The challenge

In anticipation of an innovative new product being launched for the parcel market – SERVICECART@EASE – we were asked to support Vanderlande in the creation of a wide range of communication tools.

The solution

We interviewed the product manager responsible in order to find out the key features of SERVICECART@EASE. From this, we prepared multiple marketing, communication and sales documents, including magazine editorials, fact sheets, web pages and a brochure.

The result

Our client was very satisfied with the written materials, which perfectly highlighted the benefits of the new technology. In addition, our work was displayed on Vanderlande’s stand at one of the world’s leading parcel and postal exhibitions – POST-EXPO 2017 in Geneva, Switzerland.