Vanderlande PR

Getting the message across

Company: Vanderlande

IndustriesAirports, warehousing, parcel and life-cycle services

Solution: PR and Copywriting

Background: Vanderlande is the global market leader for value-added logistic process automation at airports, and in the parcel market. The company is also a leading supplier of process automation solutions for warehouses.

The challenge

To write a range of editorials, news stories, press releases and other content that effectively communicate Vanderlande’s activities, targeted towards trade – and online – publications on an ongoing basis.

The solution

We routinely interview representatives from Vanderlande as input for each article. In addition, we ensure that each release matches the style and tone of voice required, as well as meeting the approval of our client.

The result

Positive coverage of our written content across a range of trade publications, including Jane’s Airport Review, Postal Technology International and European Supermarket Magazine.