Getting the message across
Company: Vanderlande
Industries: Airports, warehousing, parcel and life-cycle services
Solution: PR and Copywriting
Background: Vanderlande is the global market leader for value-added logistic process automation at airports, and in the parcel market. The company is also a leading supplier of process automation solutions for warehouses.
The challenge
To write a range of editorials, news stories, press releases and other content that effectively communicate Vanderlande’s activities, targeted towards trade – and online – publications on an ongoing basis.
The solution
We routinely interview representatives from Vanderlande as input for each article. In addition, we ensure that each release matches the style and tone of voice required, as well as meeting the approval of our client.
The result
Positive coverage of our written content across a range of trade publications, including Jane’s Airport Review, Postal Technology International and European Supermarket Magazine.
“Wow, I will nickname you ‘Speedy’, as in Speedy Gonzalez!”
