Increasing exposure

Company: Royal IHC

IndustriesDredging, mining and offshore

Solution: PR and copy writing

Background: Royal IHC is a reliable supplier of innovative and efficient equipment, vessels and services for the maritime market

The challenge

The quality, format and consistency of IHC’s press materials required improvement to enhance its coverage in the maritime media.

The solution

A recommended standardised approach to the company’s press releases and other materials to portray a better image and more user-friendly copy.

The result

More coverage in the dredging and offshore, offline and media, as well as an increased hit rate for the company’s corporate and product news.