New product launch

On a pedestal

Company: Royal Boon Edam

Industries: bespoke entrance solutions

Solution: photography and movies

Background: Boon Edam is the leading global manufacturer of high-end revolving doors, security doors and access gates

The challenge

Boon Edam wanted a movie to accompany the launch (internal and external) of its latest access control panel. To complement it, a high-end film was requested to showcase the stylish features of the product. However, this had to be visualised, shot and edited within a short timeframe.

The solution

RED worked closely with our client to initially plan a filming schedule and a strategy to complete the work. This was followed by an intensive two-day shoot at the company’s headquarters in The Netherlands in which a studio environment had to be built from scratch.

The result

Boon Edam was delighted with the final edit of the movie, which had the luxury look and feel that our client was after. We also delivered a range of stunning photography materials to support the launch.