IHC: last-minute editorial for Maritime Holland

Thriving under pressure

Company: Royal IHC

Industriesdredging, mining and offshore

Solution: copywriting

Background: Royal IHC is a reliable supplier of innovative and efficient equipment, vessels and services for the maritime market

The challenge

Due to a last-minute editorial decision, our client IHC needed to act quickly to create a new article for submission to an industry magazine. However, the deadline had to be met within a matter of days.   

The solution

We interviewed IHC’s R&D specialist to obtain the necessary information required to write the article. From there, we penned the first draft and cooperated closely with our client to expedite the text through multiple approval processes.   

The result

Thanks to our quick and effective copywriting services, we were able to have the article approved by IHC and the magazine’s editorial staff. Both were impressed by the speed and accuracy of our work. The result was a six-page feature, complete with impressive photography, in a highly respected industry publication.