Hitachi wheel loader app

Incredible marketing tool

Company: Hitachi Construction Machinery (Europe) Ltd

Industries: Construction, demolition, recycling, quarrying and mining

Solution: Copy writing, design, digital, photography and movies

Background: HCME is responsible for the manufacture, sales and marketing of Hitachi construction equipment throughout Europe

The challenge

To supply an original, user-friendly tool for the European dealer network to embrace as a key part of their wheel loader sales strategy

The solution

An iPad app that showcases one of the key model’s features and benefits, with images, videos and the ability to view the machine from all sides

The result

The response from the dealers has been positive and there is now a demand for similar presentations for other popular models in the range