Incredible marketing tool
Company: Hitachi Construction Machinery (Europe) Ltd
Industries: Construction, demolition, recycling, quarrying and mining
Solution: Copy writing, design, digital, photography and movies
Background: HCME is responsible for the manufacture, sales and marketing of Hitachi construction equipment throughout Europe
The challenge
To supply an original, user-friendly tool for the European dealer network to embrace as a key part of their wheel loader sales strategy
The solution
An iPad app that showcases one of the key model’s features and benefits, with images, videos and the ability to view the machine from all sides
The result
The response from the dealers has been positive and there is now a demand for similar presentations for other popular models in the range
“It is incredible. As a result, we would like to make it as Japanese version and utilise it as a marketing tool”
