The technological choice
Company: Hitachi Construction Machinery (Europe) Ltd
Industries: Construction, demolition, recycling, quarrying and mining
Solution: Photography, design and copy writing
Background: HCME is responsible for the manufacture, sales and marketing of Hitachi construction equipment throughout Europe
The challenge
To create an integrated campaign highlighting the innovative hi-tech features on the new -5 range of Hitachi construction machinery
The solution
A new style of studio photography and stunning design – with a thought-provoking headline – to promote the whole range and individual product groups
The result
The success of the campaign saw it used on a wide range of promotional tools in many different countries, including the Bauma exhibition in 2013
“The design looks good and modern – a fresh approach! Super!”
