Hitachi product launch campaign

The technological choice

The technological choice

Company: Hitachi Construction Machinery (Europe) Ltd

Industries: Construction, demolition, recycling, quarrying and mining

Solution: Photography, design and copy writing

Background: HCME is responsible for the manufacture, sales and marketing of Hitachi construction equipment throughout Europe

The challenge

To create an integrated campaign highlighting the innovative hi-tech features on the new -5 range of Hitachi construction machinery

The solution

A new style of studio photography and stunning design – with a thought-provoking headline – to promote the whole range and individual product groups

The result

The success of the campaign saw it used on a wide range of promotional tools in many different countries, including the Bauma exhibition in 2013