Communicating the brand image

Company: Hitachi Construction Machinery (Europe) NV

Industriesconstruction, demolition, recycling, quarrying and mining

Solution: Design, copy writing and photography

Background: HCME is responsible for the manufacture, sales and marketing of Hitachi construction equipment throughout Europe

The challenge

To present HCME and Hitachi construction machinery to the European market in a way that is not only competitive, but can also add value to the company’s brand image.

The solution

We created a different approach to the visual style (compared to the previous product brochures) that helps Hitachi stand out from the crowd. The bold and striking design complements the communication of Hitachi’s brand values and the underlying pay-off of ‘Reliable solutions’.

The result

Our front cover design is now used by Hitachi Construction Machinery all over the world and HCME’s product brochures are the benchmark for all subsidiaries to follow within the group.