Hold the front page
Company: Hitachi Construction Machinery (Europe) Ltd
Industries: Construction, demolition, recycling, quarrying and mining
Solution: PR and photography
Background: HCME is responsible for the manufacture, sales and marketing of Hitachi construction and mining equipment throughout Europe
The challenge
To increase the placement of Hitachi product photography on the front pages of construction and mining industry magazines
The solution
Through proactive PR techniques and close cooperation with our photographer, we are able to deliver stunning imagery that satisfies the needs of each publication
The result
A wide range of front covers feature the distinctive orange colour of Hitachi construction machinery to help increase brand awareness and recognition
