Hold the front page

Company: Hitachi Construction Machinery (Europe) Ltd

IndustriesConstruction, demolition, recycling, quarrying and mining

Solution: PR and photography

Background: HCME is responsible for the manufacture, sales and marketing of Hitachi construction and mining equipment throughout Europe

The challenge

To increase the placement of Hitachi product photography on the front pages of construction and mining industry magazines

The solution

Through proactive PR techniques and close cooperation with our photographer, we are able to deliver stunning imagery that satisfies the needs of each publication

The result

A wide range of front covers feature the distinctive orange colour of Hitachi construction machinery to help increase brand awareness and recognition