Gaining column inches
Company: Hitachi Construction Machinery (Europe) Ltd
Industries: Mining
Solution: PR, copywriting and photography
Background: HCME is responsible for the manufacture, sales and marketing of Hitachi construction and mining equipment throughout Europe
The challenge
To increase the media value gained from an overseas trip to Kazakhstan to visit the owners of Hitachi mining excavators and dump trucks at two mines in the central Asian country
The solution
RED’s unrivalled combination of expert interview techniques, professional editorial copywriting and creative photography was successfully “sold” into our close contacts at the two largest international mining publications
The result
As well as securing the front cover and featuring significantly on the contents page of each magazine, we also obtained pages of exclusive coverage for Hitachi machinery on the Kazak projects
