Hitachi PR feature placement

Gaining column inches

Company: Hitachi Construction Machinery (Europe) Ltd


Solution: PR, copywriting and photography

Background: HCME is responsible for the manufacture, sales and marketing of Hitachi construction and mining equipment throughout Europe

The challenge

To increase the media value gained from an overseas trip to Kazakhstan to visit the owners of Hitachi mining excavators and dump trucks at two mines in the central Asian country

The solution

RED’s unrivalled combination of expert interview techniques, professional editorial copywriting and creative photography was successfully “sold” into our close contacts at the two largest international mining publications

The result

As well as securing the front cover and featuring significantly on the contents page of each magazine, we also obtained pages of exclusive coverage for Hitachi machinery on the Kazak projects