Hitachi photo book

Picture perfect

Company: Hitachi Construction Machinery (Europe) Ltd

IndustriesConstruction, demolition, recycling, quarrying and mining

Solution: Copy writing, design and photography

Background: HCME is responsible for the manufacture, sales and marketing of Hitachi construction equipment throughout Europe

The challenge

The task was quite simple: to create a memento for all participants in the first-ever HCME Dealer Marketing Event held in Japan. The best of the photography from the three-day meeting and tour was to be presented as a keepsake and capture the unique atmosphere created by the European marketing personnel.

The solution

RED sourced an unbeatable promotional offer from an online supplier for a photo book, with the flexibility to expand to 100 pages if required. The quality and cost-effectiveness of this bespoke publication made it a winner with our client… and the planning commenced.

The result

After taking hundreds of photographs of every aspect of the Dealer Marketing Event, the 100-page book was painstakingly edited in partnership with our resident photographer Glenn. The fly-on-the-wall souvenir was a huge hit with all delegates as a special gift to thank them for their participation in the successful gathering in and around Tokyo.