Picture perfect
Company: Hitachi Construction Machinery (Europe) Ltd
Industries: Construction, demolition, recycling, quarrying and mining
Solution: Copy writing, design and photography
Background: HCME is responsible for the manufacture, sales and marketing of Hitachi construction equipment throughout Europe
The challenge
The task was quite simple: to create a memento for all participants in the first-ever HCME Dealer Marketing Event held in Japan. The best of the photography from the three-day meeting and tour was to be presented as a keepsake and capture the unique atmosphere created by the European marketing personnel.
The solution
RED sourced an unbeatable promotional offer from an online supplier for a photo book, with the flexibility to expand to 100 pages if required. The quality and cost-effectiveness of this bespoke publication made it a winner with our client… and the planning commenced.
The result
After taking hundreds of photographs of every aspect of the Dealer Marketing Event, the 100-page book was painstakingly edited in partnership with our resident photographer Glenn. The fly-on-the-wall souvenir was a huge hit with all delegates as a special gift to thank them for their participation in the successful gathering in and around Tokyo.
“What a great surprise I had on my desk today! Thank you very much for this beautiful photo book from our trip to Japan. It underlines the unforgettable memories of the great days in the Far East.”
