Unearthing the best shots
Company: Hitachi Construction Machinery (Europe) NV
Industries: Construction, demolition, recycling, quarrying and mining
Solution: Photography
Background: HCME is responsible for the manufacture, sales and marketing of Hitachi construction equipment throughout Europe
The challenge
Through our ongoing support to HCME, we receive special requests for mining imagery from Hitachi Global Mining (based in Australia) and Hitachi Construction Machinery Co., Ltd. (headquarters in Japan).
The solution
We are asked to visit some of the world’s most awe-inspiring mining locations to capture Hitachi machinery in its natural habitat. From sub-zero temperatures and the threat of altitude sickness at 4,000m above sea level, to the extreme heat and humidity of southern Africa, our team dares to go where the gigantic machines work 24/7/365.
The result
The images we collect show Hitachi excavators and rigid dump trucks working together in a highly productive way. Our photographic materials have been used for a wide range of PR, advertising, design, exhibition and content marketing around the globe.
“Thank you for your visit and work here. It brought us many positive impressions, smiles and good moods, as well as beautiful photos, videos and interviews. Working with professionals always brings great pleasure.”
