Unearthing the best shots

Company: Hitachi Construction Machinery (Europe) NV

IndustriesConstruction, demolition, recycling, quarrying and mining

Solution: Photography

Background: HCME is responsible for the manufacture, sales and marketing of Hitachi construction equipment throughout Europe

The challenge

Through our ongoing support to HCME, we receive special requests for mining imagery from Hitachi Global Mining (based in Australia) and Hitachi Construction Machinery Co., Ltd. (headquarters in Japan).

The solution

We are asked to visit some of the world’s most awe-inspiring mining locations to capture Hitachi machinery in its natural habitat. From sub-zero temperatures and the threat of altitude sickness at 4,000m above sea level, to the extreme heat and humidity of southern Africa, our team dares to go where the gigantic machines work 24/7/365.

The result

The images we collect show Hitachi excavators and rigid dump trucks working together in a highly productive way. Our photographic materials have been used for a wide range of PR, advertising, design, exhibition and content marketing around the globe.