Hitachi iGround Control

Dynamic digital magazine

Company: Hitachi Construction Machinery (Europe) Ltd

Industries: Construction, demolition, recycling, quarrying and mining

Solution: Copy writing, design, digital, photography and movies

Background: HCME is responsible for the manufacture, sales and marketing of Hitachi construction equipment throughout Europe

The challenge

To create a bespoke, online magazine that HCME can use to promote its products and services to the widest possible audience.

The solution

iGround Control features a broad range of content in a user-friendly format that is easy to translate. It is also supported on a variety of platforms, including tablets and smartphones.

The result

Not only is iGround Control popular with Hitachi customers and machine operators across Europe, but it also serves as an essential promotional tool in a multitude of languages for the network of HCME dealers.