Dynamic digital magazine
Company: Hitachi Construction Machinery (Europe) Ltd
Industries: Construction, demolition, recycling, quarrying and mining
Solution: Copy writing, design, digital, photography and movies
Background: HCME is responsible for the manufacture, sales and marketing of Hitachi construction equipment throughout Europe
The challenge
To create a bespoke, online magazine that HCME can use to promote its products and services to the widest possible audience.
The solution
iGround Control features a broad range of content in a user-friendly format that is easy to translate. It is also supported on a variety of platforms, including tablets and smartphones.
The result
Not only is iGround Control popular with Hitachi customers and machine operators across Europe, but it also serves as an essential promotional tool in a multitude of languages for the network of HCME dealers.
“Thank you all for your efforts to launch another great issue of our digital magazine! It is a job very well done and this is the best issue yet!”
