Hitachi Facebook page

Engaging with fans

Company: Hitachi Construction Machinery (Europe) Ltd

Industries: Construction, demolition, recycling, quarrying and mining

Solution: Digital and copy writing (social media)

Background: HCME is responsible for the manufacture, sales and marketing of Hitachi construction equipment throughout Europe

The challenge

To increase the overall reach and engagement through algorithm-friendly posts and increased direct interaction with visitors to the HCME Facebook page.

The solution

A wider variety of posts was factored in, including that relevant links, photography and questions to encourage fan engagement. This was complemented by increased interaction with fans commenting on posts.

The result

Reach, engagement and following all saw a huge increase. As a result, the page has a high, consistent level of engagement week after week in comparison to HCME’s competitors.