Engaging with fans
Company: Hitachi Construction Machinery (Europe) Ltd
Industries: Construction, demolition, recycling, quarrying and mining
Solution: Digital and copy writing (social media)
Background: HCME is responsible for the manufacture, sales and marketing of Hitachi construction equipment throughout Europe
The challenge
To increase the overall reach and engagement through algorithm-friendly posts and increased direct interaction with visitors to the HCME Facebook page.
The solution
A wider variety of posts was factored in, including that relevant links, photography and questions to encourage fan engagement. This was complemented by increased interaction with fans commenting on posts.
The result
Reach, engagement and following all saw a huge increase. As a result, the page has a high, consistent level of engagement week after week in comparison to HCME’s competitors.
“You’re doing an awesome job and we can see the engagement on our page increasing where our competitors are falling behind”
