Hitachi Digital Christmas card

Festive fanfare

Company: Hitachi Construction Machinery (Europe) NV (HCME)

Industriesconstruction, demolition, recycling, quarrying and mining

Solution: design, digital

Background: HCME is responsible for the manufacture, sales and marketing of Hitachi construction equipment throughout Europe

The challenge

To wish all of HCME’s stakeholders Season’s Greetings via a digital platform using jobsite, machinery and customer photography taken throughout the year.

The solution

RED produced a movie using a compilation of photos to create an animated photomontage that ends with a positive message for the coming year. This was embedded in an email campaign and sent out in English, Dutch, German and French-language versions.

The result

Not only was HCME able to directly communicate its good wishes to all recipients, it could also view key metrics such as click-through rates. This will help to improve future email campaigns. In addition, the movie was shared on the company’s social media channels.