Hitachi corporate movie

In one word

Company: Hitachi Construction Machinery (Europe) NV

Industries: construction, demolition, recycling, quarrying and mining

Solution: design, digital and movies

Background: HCME is responsible for the manufacture, sales and marketing of Hitachi construction equipment throughout Europe

The challenge

To create a new corporate movie showing the Hitachi Construction Machinery network, from the manufacturing plants in Japan through to the European dealer network.

The solution

Interviewing Hitachi people (all levels of employees and customers) from Japan and around Europe, and asking them to express their feeling about the brand in one word.

The result

A diverse range of words in many different languages edited to show the strength of the Hitachi brand, reinforce its values and of course successfully tell the company story.