In one word
Company: Hitachi Construction Machinery (Europe) NV
Industries: construction, demolition, recycling, quarrying and mining
Solution: design, digital and movies
Background: HCME is responsible for the manufacture, sales and marketing of Hitachi construction equipment throughout Europe
The challenge
To create a new corporate movie showing the Hitachi Construction Machinery network, from the manufacturing plants in Japan through to the European dealer network.
The solution
Interviewing Hitachi people (all levels of employees and customers) from Japan and around Europe, and asking them to express their feeling about the brand in one word.
The result
A diverse range of words in many different languages edited to show the strength of the Hitachi brand, reinforce its values and of course successfully tell the company story.
“It’s a true international movie – I LOVE it!”
