The main event
Company: Hitachi Construction Machinery (Europe) NV (HCME)
Industries: construction, demolition, recycling, quarrying and mining
Solution: PR, copywriting, design, photography and movie
Background: HCME is responsible for the manufacture, sales and marketing of Hitachi construction equipment throughout Europe
The challenge
HCME tasked RED with attracting the international construction media and relevant national press from across Europe to come to a product launch at its main office in Amsterdam. During the event, we also had to ensure that everyone who attended was well informed, entertained and received all of the promotional materials they required for their magazine and online editorials.
The solution
‘Save the date’, invitation and reminder emails were distributed in good time to the target audience. RED also prepared an invaluable media information pack and worked with HCME to ensure the smooth running and high level of ‘infotainment’ on offer for all attendees.
The result
The event was a huge success, striking the right balance between being relaxed and professional. It was well attended by the national and international press, who valued this unique and exclusive opportunity. It also helped to further cement HCME’s relationship with the trade press and dealer network, as well as generate a high level of coverage following the event.
