When quality counts

Company: Hitachi Construction Machinery (Europe) NV

Industriesconstruction, demolition, recycling, quarrying and mining

Solution: design, copywriting and photography

Background: HCME is responsible for the manufacture, sales and marketing of Hitachi construction equipment throughout Europe

The challenge

After some independent research on the German market, to increase awareness of Hitachi as a manufacturer of reliable and high-quality construction.

The solution

Two trips to Germany – in cooperation with the country’s authorised dealer, Kiesel – to meet, photograph and interview three customers with the latest -6 range of excavators and wheel loaders.

The result

A consistent look and feel to the campaign advertisements was created in line with the original concept. This helped to highlight the positive experience associated with the reliability and quality of the Hitachi machinery, as well as the service provided by Kiesel.