When quality counts
Company: Hitachi Construction Machinery (Europe) NV
Industries: construction, demolition, recycling, quarrying and mining
Solution: design, copywriting and photography
Background: HCME is responsible for the manufacture, sales and marketing of Hitachi construction equipment throughout Europe
The challenge
After some independent research on the German market, to increase awareness of Hitachi as a manufacturer of reliable and high-quality construction.
The solution
Two trips to Germany – in cooperation with the country’s authorised dealer, Kiesel – to meet, photograph and interview three customers with the latest -6 range of excavators and wheel loaders.
The result
A consistent look and feel to the campaign advertisements was created in line with the original concept. This helped to highlight the positive experience associated with the reliability and quality of the Hitachi machinery, as well as the service provided by Kiesel.
