In full flight
Solution: Engaging movies, copywriting and photography
Background: Vanderlande is the global market leader for value-added logistic process automation at airports, and in the parcel market. The company is also a leading supplier of process automation solutions for warehouses.
To document the benefits of a unique life-cycle services package provided by our client Vanderlande to Cardiff Airport without disrupting the smooth running operation at the site.
We interviewed key personnel from the airport about the project. In addition, we prepared a photographic portfolio and a written case study for PR purposes by seizing our window of opportunity and cooperating fully with the airport authorities.
The photographic and movie materials, and customer reference story we took away from the Welsh capital were entirely complementary about Vanderlande’s support on site, which made enthralling viewing for our client’s life-cycle services operation.
“The feedback on both movies is very positive. The look and feel are great.”