Biggest show on earth
Company: Hitachi Construction Machinery (Europe) NV (HCME)
Industries: construction, demolition, recycling, quarrying and mining
Solution: PR, copywriting, design, digital, photography and movies
Background: HCME is responsible for the manufacture, sales and marketing of Hitachi construction equipment throughout Europe
The challenge
To showcase Hitachi’s range of products and services at the Bauma exhibition with a strong promotional theme that would stand out in a highly competitive environment
The solution
The integrated ‘No compromise’ campaign was instantly recognisable on the stand, ably supported by a wide range of RED’s PR, design and photographic services before, during and after the event.
The result
The enthusiastic response from the Hitachi personnel, authorised dealer network, customers, media and other visitors was outstanding – RED is proud to be part of the HCME family.
