No compromise

Company: Hitachi Construction Machinery (Europe) NV

Industriesconstruction, demolition, recycling, quarrying and mining

Solution: copywriting, PR, design, digital and photography

Background: HCME is responsible for the manufacture, sales and marketing of Hitachi construction equipment throughout Europe

The challenge

To differentiate the new Hitachi -6 range of construction machinery from the previous successful -5 excavator and wheel loader products

The solution

The ‘No compromise’ campaign shows that due to continuous product development, Hitachi has now reached a level where its customers can demand the best from their machinery

The result

The stunning photography, bold design and assertive copy created the strong visual impact required for the introduction of the new Zaxis-6 excavators and ZW-6 wheel loaders