No compromise
Company: Hitachi Construction Machinery (Europe) NV
Industries: construction, demolition, recycling, quarrying and mining
Solution: copywriting, PR, design, digital and photography
Background: HCME is responsible for the manufacture, sales and marketing of Hitachi construction equipment throughout Europe
The challenge
To differentiate the new Hitachi -6 range of construction machinery from the previous successful -5 excavator and wheel loader products
The solution
The ‘No compromise’ campaign shows that due to continuous product development, Hitachi has now reached a level where its customers can demand the best from their machinery
The result
The stunning photography, bold design and assertive copy created the strong visual impact required for the introduction of the new Zaxis-6 excavators and ZW-6 wheel loaders
