Living the dream

A new client and industry always sparks a high level of enthusiasm in the RED office. However, when a call for help comes from Japan, and involves a trip to the South of France, the excitement reaches fever pitch.

When that client is YANMAR and we have been asked to work on its latest global brand campaign with a luxury motor yacht builder, Silver Arrows Marine, then the level of enthusiasm reaches a whole new level. Our imaginations were doing overtime with images of glorious sunshine, high fashion, fast cars, Mediterranean resorts and super yachts…

And it really does exist. Thanks to YANMAR and its agency DENTSU, RED was able to sample the glamourous lifestyle associated with the elite billionaires, who flock to Monaco and the Cote d’Azur to enjoy their wealth.

This was the perfect setting for the first of a series of three case studies that will be profiled as part of YANMAR’s international content marketing project. Our aim was to share the experience of using YANMAR MARINE’s engines through the powerful imagery captured over two days with Silver Arrows Marine in Villefranche-sur-Mer.

You can view the fruits of our labour here.

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