In the latest in our ‘Five minutes with…” series, we decided to get to know our newest team member and Account Director, Charlotte Baxter, even better.
Describe your typical day
Other than the daily morning coffee, everyday at RED is different…
My main priority is to ensure our clients have the best possible service – that every project is of the highest-quality, on budget and on time. I love working with people, I get a real sense of achievement when I know our clients are happy and I’ve done everything I can to meet their needs.
Typically, I work on a range of multi-channel campaigns to help add value to our clients’ business activities, from organising video shoots, creating social media strategies and quality checking print ads. My background is in digital media, so I particularly enjoy working on projects involving web, email and social.
Tell us about some of the highlights from your time at RED
In my first week, I went to Amsterdam to meet the marketing team and tour around the factory at Hitachi Construction Machinery (Europe). This was an amazing opportunity and really helped me to understand how the company operated. I even got to drive a ‘digger’ (which I now know as a ZX225-6 excavator!).
How would you describe your approach to work?
I feel very lucky that I have a job in an industry which I am passionate about. I love what I do and so coming to work is never a chore. I try my hardest to keep everyone happy, and am keen to encourage everyone to develop their skills.
What do you do to relax?
I like to play netball… a lot! This can take up to four nights each week, but I am also able to see my friends while keeping fit. I’m also a bit of a foodie, so going out for food with friends or cooking at home is another way for me to take time out.
What advice would you give to someone who’s interested in an agency position?
I absolutely LOVE agency life. Working within a team in which everyone is equally as passionate, hardworking and fun – what more could you ask for? For me, making sure the team is the right fit, is the most important decision when looking to join an agency. RED is like no other place I have worked, and it’s certainly the right fit for me.
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