LinkedIn is the world’s largest professional network. The benefits of utilising a personal profile are frequently cited. However, company pages can often be left static and underutilised. This is despite the number of differing functions it offers that can add real value to your social media marketing.
For example, your company LinkedIn page is crawled by search engines and can effect your SEO ranking. The summary explanation section presents an opportunity to include targeted keywords that can positively boost your score!
Your page is also another opportunity to showcase your work, products and services. The ‘showcase’ pages option enables you to segment your offerings – ideal for multifaceted companies.
A very important distinction between personal and company pages is the ability to measure the effectiveness of posts, with key metrics displayed such as impressions and clicks. The additional ‘analytics’ tab enables you to track insights such as the demographics of followers and patterns of your page’s activity.
Through the company page, you can also explore extending your reach to specific audiences through LinkedIn advertising.
We think LinkedIn company pages are a great tool! To get started setting up your company page, visit the ‘work’ tab from your LinkedIn profile.
Here at RED we have a dedicated team managing social media. You can find out how we can help you with your LinkedIn page here.
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