Our Work

9
May

When quality counts

RED has completed its first German-only advertising campaign on behalf of Hitachi Construction Machinery (Europe) NV and its authorised dealer for the country, Kiesel. After some independent research on the German market, RED was briefed on creating a series of ads targeted at the specialist trade press. Emphasising quality The winning concept – emphasising the quality of the Hitachi products

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19
Apr

A fit-for-purpose website for Xer360

Have you seen Xer360’s new website? We put in the hard yards to get the website live at the end of last year. Hull FC star Mark Minichiello launched Xer360 to sell functional training equipment, aimed at strengthening and activating multiple muscle groups at the same time. Dynamic and responsive The website is dynamic and responsive, utilising modern video integration

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6
Apr

Ground Control goes to print!

We returned to Weiler im Allgäu in Germany recently to do a final check of the customer magazine we produce for our client, HCME, before it goes to print. It’s really satisfying to see months of hard work packaged up into 40 pages, and to see it translated into seven languages this year (Portuguese for the first time!). Thanks again

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16
Mar

Paving the way in Belgium

We often take the highways and byways we drive on every day for granted. But did you ever stop to wonder where all the materials involved in roadbuilding come from? RED representatives Andy and Jon recently teamed up with client Hitachi Construction Machinery (Europe) NV (HCME) on a visit to Belgium, to see how a new ZW310-6 wheel loader was

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7
Mar

Stunning desktop designs

This year’s Hitachi Construction Machinery (Europe) NV’s calendars are now adorning the desks of its dealers and customers across the world. RED worked hard to put the desktop and wall versions together, selecting some of our stunning machine photography and using our eye for design to put together these unique and exclusive corporate gifts. Spectacular photography The desk calendar features

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3
Mar

Heathrow Airport’s hidden world

At RED, we consider ourselves to be a lucky bunch. One of the most interesting aspects of the projects we’re involved in is the privileged entry we get to the ‘hidden world’ of airports. Recently, we were given exclusive, behind-the-scenes access to Heathrow Airport as part of our client Vanderlande’s movie campaign. Britain’s aviation hub is probably one of the

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24
Feb

Ground Control 22 is out now!

The latest issue of Hitachi Construction Machinery (Europe) NV’s (HCME) customer magazine Ground Control is now available to read. As always, the new edition is the culmination of many months of content gathering on site with HCME’s amazing dealers and customers. The RED team worked hard to ensure the magazine was packaged to the highest possible standard. Exclusive content Ground

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20
Feb

iGround Control 12 is now available!

The latest issue of Hitachi Construction Machinery (Europe) NV’s (HCME) digital publication – iGround Control – is now available! Bringing machinery to life The interactive magazine, which the RED team has been working hard on over the past few months, brings HCME’s wide range of construction machinery to life. The popular digital publication includes some of our stunning photography, engaging

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17
Feb

Discovering Vancouver Airport

Our intrepid travellers have always dreamt of leisure time in the Rockies, Vancouver Island or on a cruise up to Alaska. Unfortunately for Paul and Glenn, their first visit to the west coast of Canada meant the furthest they ventured away from Vancouver Airport (YVR) was the shuttle bus that took them back and forth to a nearby hotel during

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31
Jan

Katowice bound

Not only is Poland a remarkable country in itself, but in recent times it’s also invested heavily in its infrastructure. This improved connectivity is certainly noticeable upon flying into Katowice Airport, in the south of the country. This made an excellent first impression on RED representatives Andy and Jon, who were working on behalf Hitachi Construction Machinery (Europe) NV (HCME).

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