Our Work

19
Sep

Swede success

The beautiful city of Gothenburg has many claims to fame, not least Scandinavia’s largest amusement park. And now it’s home to the region’s first Hitachi ZX350LC-6 with clamshell telescopic arm! First of a kind We visited the machine – also the first of its kind in Europe – in June as it worked on site at the children’s hospital in the

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12
Sep

Grab the popcorn!

Earlier this year, RED completed one of its most large-scale movie projects to date. On behalf of our client Vanderlande, we were asked to create a film that showcased its unique capabilities in the world of e-commerce – notably fashion retail. Action! In the words of film director Robert Rodriguez: “When given an opportunity, deliver excellence and never quit.” That

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15
Aug

ExploRED: We talk travel with Mark Minichiello

As an international marketing and communication agency, the RED team get to do a lot of exploring. Having travelled all the way from Australia to play rugby in the UK, we figured Mark might have had the chance to see many places in the world too. So, we decided to catch up with the Hull FC player and talk about

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2
Aug

Danish anyone?

RED made its second visit to Denmark in May and this was our first opportunity to venture away from the area surrounding the capital Copenhagen. After flying to Billund – the home of Lego – and setting up base at our hotel in nearby Horsens, we explored the Jutland peninsula with the country’s Hitachi dealer HP Entreprenørmaskiner A/S. Special RED

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1
Aug

iGround Control 13 now available!

We’re delighted to announce that latest issue of Hitachi Construction Machinery (Europe) NV’s (HCME) digital publication – iGround Control 13 – is online! Bringing construction machinery to life! The RED team has been working hard since the beginning of the year to bring HCME’s wide range of construction machinery to life through this interactive magazine. The edition includes new navigation features

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9
Jul

Basecamp Starbucks

While Oslo in January is not the warmest destination to visit in Europe, it didn’t matter to the RED team who never left the vicinity of the city’s international airport during their brief stay. Paul and Glenn joined client Ariane in visiting one of Vanderlande’s showcase baggage handling systems at Oslo Airport with the overall aim of creating new case

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7
Jul

“The flying rabbit”

When we travelled to Lyon earlier this year, we were indebted to the quick thinking and organisational skills of Charlotte, the local Hitachi dealer Teramat’s Marketing Coordinator. In addition, she also took us for an overnight stay in a ski resort, introduced us to “the flying rabbit” (watch this short clip to see the what Charlotte associates with the word

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21
Jun

RED goes stateside

Special thanks to everyone at Vanderlande in The Netherlands and USA for the awesome experience that was the trip to URBN Outfitters’ distribution centre in Gap, Pennsylvania. Not only did we see the Amish community working in their heartland and the build-up to the presidential election in what turned out to be a swing state, but it was a fascinating

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15
Jun

Lights, Camera, Action

Boon Edam’s Tandi Rowe gives a behind-the-scenes account of a recent project we took part in at the prestigious Fortnum & Mason restaurant in London. RED headed to the capital to film, photograph and research the bespoke, timber and brass revolving door, supplied by our client Boon Edam to 45 Jermyn Street. Global marketing recently spent some time in central London

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26
May

Ground Control 23 is out now!

After months of hard work, Ground Control 23 has now been distributed! The RED team gathered content and images from across Europe on behalf of Hitachi Construction Machinery (Europe) NV (HCME) for the popular customer magazine. The features Issue 23 features machinery working in recycling facilities in Portugal and Belgium, a unique beachside project in the UK and a road

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