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Destination Denmark
For my first RED trip abroad, Netto’s distribution centre on the outskirts of Copenhagen certainly turned out to be an impressive destination. The huge warehouse services more than 530 stores across Denmark and is a hive of activity. We were on site to shoot videos and write case studies for our client Vanderlande, which has installed state-of-the-art logistic automation at
Is LinkedIn still an important marketing tool for businesses?
LinkedIn is the largest business-focused social media network. This makes it a particularly important channel for B2B marketing. Although, it is also becoming more popular with B2C marketers. After all, there is a captive audience of 875 million professionals. LinkedIn is absolutely a vital marketing tool for businesses. So, now we’ve cleared up that – how can your marketing team
The Marketing roundup
Not had time to keep up to date with the world of marketing over the last month? Don’t worry, we’ve got you covered. From the AI video and ASA crackdowns, to the downfall of influencer marketing and data sharing for ads. The downfall of influencer marketing? 86% of people are more likely to trust a brand that posts user-generated content,
Access all areas
We had the opportunity to go behind the scenes at Europe’s leading annual crane, access and telehandler event – Vertikal Days – earlier this week. The exhibition at the East of England Showground in Peterborough hosts over 270 exhibitorsshowcasing everything from cranes to industry-recognised training courses. RED designed and organised all the panels for the stand on behalf of our
The problem with pumpkins…
Our first trip to a Vanderlande site-based maintenance team at Tesco.com in west London taught us several things. Firstly, what goes on behind the scenes to ensure that online grocery orders reach customers intact and on schedule, every day. Secondly, the invaluable role that Vanderlande people and technology play in ensuring everything runs smoothly, And thirdly, which vegetable causes the
Vanderlande Sustainability Report 2022
RED was delighted to support Vanderlande in creating editorial content for the latest edition of its Sustainability Report. The company – which builds automated logistic solutions for the airport, warehousing and parcel sectors – is taking serious action to make its operations and supply chains more sustainable. The 64-page publication provides a round-up of Vanderlande’s overall approach, performance and activities
My first 6 months at RED:
Freja is RED’s first ever apprentice and joined our team in the summer of 2022. She helps manage the social media and online presence of some of our international clients. After six months of working with us, Freja has shared her experience so far. My name is Freja, I’m 21 and I’m currently completing a Digital Marketing Apprenticeship with RED
Besnier’s magic island
RED recently visited Le Grand-Celland in France to meet Hitachi dealer Cobemat’s biggest customer, SAS Besnier, in eager anticipation of shooting some of the company’s 52 Zaxis excavators. However, the weather was against us and the damp conditions meant that the machines weren’t working on site. Fortunately, Monsieur Besnier had the idea to record his interview at the nearby Mont-Saint-Michel,
Helping Vanderlande attract talent in India
The recruitment market for IT and data specialists in India is extremely competitive. So how do companies attract the talent they need? RED helped automated logistics specialist Vanderlande stand out from the crowd. Writing a series of blogs featuring current employees put the company’s values, training opportunities and working culture in the shop window. The authors explained what it’s like
Back to Bauma with a bang!
As the biggest event in the construction industry calendar, Bauma is a huge deal for us at RED, too. We were proud to help our client Hitachi Construction Machinery (Europe) – HCME – prepare their stand for the event this year and make their 50th anniversary celebrations go with a bang. At the heart of our stand designs was the
