Our News


Introducing HCME’s new online content hub

This spring our client Hitachi Construction Machinery (Europe) NV (HCME) introduced a new online content hub – Onsite. Since the launch, it has already received over 10,600 visits from Hitachi owners and operators, as well as industry personnel and other stakeholders from all across Europe. This new area features on hitachicm.eu and includes customer case studies, new product information, podcasts

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RED takes on Red January

The RED team has kick-started 2021 by taking part in the aptly named Red January for the charity Sport in Mind. The ‘Red’ is an abbreviation for ‘run every day’. However, the event also includes other sporting activities, such as cycling, swimming or walking. It aims to get people active for their own mental and physical wellbeing, while also spreading

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Remember when we could travel to… Finland!

It was only in February, but it seems like a lifetime ago that Glenn and I joined Ghislaine on a trip to see the Finnish authorised dealer of Hitachi Construction Machinery (Europe) NV (HCME), Rotator. Fingers crossed that the ‘you-know-what’ will diminish to the extent that we’ll soon be able to resume our international content marketing work abroad. Rotator had

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Engage your audience with animated video

As we noted in our previous blog, video is an important engagement tool in the social media landscape. The progress in device technology and accelerating speed of the internet means that video streaming is more accessible across social media than ever before. The rise of video in marketing The world of video marketing continues to grow and companies have the

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Content Capture in Tuscany

A ‘smashing’ time One of the many great things about working at RED is the sheer variety of places we get sent to all over the world. You never know where you may be travelling to next and there are always interesting people to meet and fascinating topics to create content about. Our latest assignment with YANMAR took us deep

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How has COVID-19 changed social media?

The coronavirus pandemic is a trying time for everyone. For the most part, people are spending more time at home and using that time to consume digital media. So, how should a brand or business use this spike in social media engagement and reach? Content that matters At RED, we’ve always been advocates of content marketing that delivers maximum value.

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Nice to meet you, Mr Plant Hire!

As part of our UK-based work for client JLG, we visited one of its customers in February for a photo and video shoot. Enfield-based Mr Plant Hire had taken delivery of 16 new scissor lifts and was keen to promote these to its customers, mechanical and electrical specialists. We carried out interviews with Director Tony Crawford and Powered Access Division

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Two Times Technology

At the end of 2019, RED had the pleasure of visiting Norway and the country’s Hitachi Construction Machinery dealer Nasta for the second consecutive November. On this occasion, we were on the trail of two construction companies, who are advocates of the technology inherent within the Hitachi Support Chain after-sales programme. Footsteps of the Vikings Our first shoot location was

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RED’s Top Tips on Working from Home

Like many businesses, RED has been following the Government’s strong advice on COVID 19 and will be working from home for the foreseeable future to keep ourselves and those around us safe. For those of us who aren’t used to working from home, we’ve been figuring out how to stay productive in our personal spaces. Finding yourself in your new

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From Bauma… to Brabec & Brabec

With our involvement in the promotion of Hitachi Construction Machinery (Europe) NV’s stand at the Bauma 2019 exhibition, we encountered a fine example of the Hitachi Premium Used programme – a ZX130LCN-5 – in April. A Czech surprise After the show, it is rare for us to see one of the display machines out in the field, but that’s exactly

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