Our News

1
Apr

Two Times Technology

At the end of 2019, RED had the pleasure of visiting Norway and the country’s Hitachi Construction Machinery dealer Nasta for the second consecutive November. On this occasion, we were on the trail of two construction companies, who are advocates of the technology inherent within the Hitachi Support Chain after-sales programme. Footsteps of the Vikings Our first shoot location was

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30
Mar

RED’s Top Tips on Working from Home

Like many businesses, RED has been following the Government’s strong advice on COVID 19 and will be working from home for the foreseeable future to keep ourselves and those around us safe. For those of us who aren’t used to working from home, we’ve been figuring out how to stay productive in our personal spaces. Finding yourself in your new

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7
Feb

From Bauma… to Brabec & Brabec

With our involvement in the promotion of Hitachi Construction Machinery (Europe) NV’s stand at the Bauma 2019 exhibition, we encountered a fine example of the Hitachi Premium Used programme – a ZX130LCN-5 – in April. A Czech surprise After the show, it is rare for us to see one of the display machines out in the field, but that’s exactly

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31
Jan

Mighty Montenegro mission

Read how Andy and Jon fared when they headed to Montenegro on behalf of our client Hitachi during an unseasonably warm October. Mining for content RED’s mission was to visit Montenegro’s only coal mine to film and photograph two Hitachi ultra-large excavators on site. It was also important to secure enough copy to contribute to Hitachi’s customer magazine, Ground Control.

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24
Jan

Four generations of men and machines

The third and final visit to a Hitachi customer for our client’s corporate brand movie was to meet up with the Dutch contractor, A Molenaar. The company’s owner, André Molenaar, has an impressive history and a long-established relationship with Hitachi Construction Machinery (Europe) NV’s domestic dealer (HCM Nederland). A proud history André’s grandfather, Adam Molenaar established his farming company near

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18
Nov

Unique Tuscan charm

When visiting the Chianti region of Tuscany for the first time with my family in 2017, I wondered at the beauty of the rolling hills and vineyards in the early morning and late evening sun The local people were suffering as much as we were in the afternoon heat, with record highs of almost 50°C. They were also worried about

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3
Oct

Vive le rouge!

Do you ever wonder how supermarkets stay packed with products 24/7? RED headed to Le Mans in France to see the process first-hand, encountering the odd robot along the way… A retail giant Le Mans is most well-known for the Circuit de la Sarthe, where the famous 24 Hueres du Mans race is held every year. Requiring slightly less endurance,

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9
Jul

From chili crab to roast goose!

The RED recruitment marketing team had the opportunity to visit Vanderlande’s offices in Singapore, Hong Kong and Pune (India – see respective blog) earlier this year. Our mission was to interview a wide range of local staff for two different types of job vacancy video, as well as creating a recruitment compilation movie for the company’s Asia Pacific region. A

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5
Jun

The Miami connection

When RED was told that they would be working on a project called ‘Proven by adventure’, everyone knew it was going to be one to remember. That certainly turned out to be the case for Andy and Glenn, who undertook a special assignment on behalf of our client YANMAR. Feeling adventurous Heading for the bright lights of Miami, Florida, the

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9
May

Picture perfect

Hitachi Construction Machinery (Europe) NV (HCME) invited the appropriate personnel to attend a very special Dealer Marketing Event (DME) in Japan towards the end of last year. Tokyo was the designated meeting place as the group was treated to a series of presentations, demonstrations, factory tours and hospitality events over three memorable days. As well as preparing various digital and

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