Our News

18
Nov

Unique Tuscan charm

When visiting the Chianti region of Tuscany for the first time with my family in 2017, I wondered at the beauty of the rolling hills and vineyards in the early morning and late evening sun The local people were suffering as much as we were in the afternoon heat, with record highs of almost 50°C. They were also worried about

Read more

3
Oct

Vive le rouge!

Do you ever wonder how supermarkets stay packed with products 24/7? RED headed to Le Mans in France to see the process first-hand, encountering the odd robot along the way… A retail giant Le Mans is most well-known for the Circuit de la Sarthe, where the famous 24 Hueres du Mans race is held every year. Requiring slightly less endurance,

Read more

9
Jul

From chili crab to roast goose!

The RED recruitment marketing team had the opportunity to visit Vanderlande’s offices in Singapore, Hong Kong and Pune (India – see respective blog) earlier this year. Our mission was to interview a wide range of local staff for two different types of job vacancy video, as well as creating a recruitment compilation movie for the company’s Asia Pacific region. A

Read more

5
Jun

The Miami connection

When RED was told that they would be working on a project called ‘Proven by adventure’, everyone knew it was going to be one to remember. That certainly turned out to be the case for Andy and Glenn, who undertook a special assignment on behalf of our client YANMAR. Feeling adventurous Heading for the bright lights of Miami, Florida, the

Read more

9
May

Picture perfect

Hitachi Construction Machinery (Europe) NV (HCME) invited the appropriate personnel to attend a very special Dealer Marketing Event (DME) in Japan towards the end of last year. Tokyo was the designated meeting place as the group was treated to a series of presentations, demonstrations, factory tours and hospitality events over three memorable days. As well as preparing various digital and

Read more

27
Mar

The latest issue of Ground Control is out now!

We’re pleased to reveal that issue 27 of Hitachi Construction Machinery (Europe) NV’s (HCME) customer magazine Ground Control is out now! The RED team has travelled throughout Europe alongside our client – from Norway to Nothern Ireland, and Romania to the Republic of Ireland – to collect interviews and photography for the Spring 2019 edition. It includes news on the

Read more

27
Feb

Perfect press event

The latest press event hosted by Hitachi Construction Machinery (Europe) NV (HCME) was a huge success. Dozens of journalists from all around Europe flocked to Amsterdam to see the innovative new ICT machine (Hitachi ZX210X-6) unveiled for the first time. The most revealing part of the presentations saw the latest Zaxis excavator at work in the expanded and redesigned demonstration

Read more

14
Feb

Why is red the colour of Valentine’s Day?

At RED, we understand the power of our namesake colour. Red is the colour of passion, love, wealth and is even considered lucky in many cultures. It’s also the colour most frequently used to represent St. Valentine’s Day. The history of red as a sought-after colour, and one associated with love, goes back a long way – before St. Valentine’s

Read more

1
Feb

North and south of the border

It’s been more than a decade since I’ve ventured home to “Norn Iron”. So, I jumped at the chance when Hitachi Construction Machinery (UK) and its Irish sub-dealer TBF Thompson invited us across the Irish Sea to meet two of its biggest customers – north and south of the border! A perfect start After a night in Belfast, a pint

Read more

5
Dec

Living the dream

A new client and industry always sparks a high level of enthusiasm in the RED office. However, when a call for help comes from Japan, and involves a trip to the South of France, the excitement reaches fever pitch. When that client is YANMAR and we have been asked to work on its latest global brand campaign with a luxury

Read more