Marketing News


Which Facebook metrics should you be tracking?

Businesses can access a ­­wealth of analytics and insights into how their social media pages/account are performing. However, unless you have a dedicated digital marketing and social media expert, it can be confusing to narrow down which metrics to monitor. Followers People who like your channel and have opted to receive updates in their social media feed. An increased following

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Is email marketing still effective?

Email marketing remains the most effective form of digital marketing. Statistics show that open rates are on the rise and lead conversion is higher than from any other platform. Adding in personalisation, mobile optimisation and segmenting campaigns results in campaigns that convert to sales. How do I get started? You need a quality database of email addresses and a campaign

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Are you getting the most from your website?

Your website is a key tool for communicating with customers. In the digital age, it is the face of your brand. Therefore, it is vital you have the best website possible. We investigate small things you can do to make sure your website is up to scratch… Make it responsive Approximately 80% of internet users own a smartphone. So although

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How often should I post content on my blog?

Over the past few weeks we’ve covered why you should blog and how to drive traffic there. But how often should you post content? Quality over quantity Two to three times a week is a great benchmark. It allows you to create contemporary and high-quality posts without stretching yourself too far. If you don’t have the resources to post this

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How can you increase your blog traffic?

Now you know why blogging is important for your business, how can you increase the traffic? There are several ways to make sure people are seeing your quality content, including the following… Advertise it on social media! If you aren’t posting your content on social media, how will people know it is there? We know from experience that RED, and

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Pay-per-click (PPC): what’s it all about?

SEO (search engine optimisation) and PPC (pay-per-click) go hand in hand when it comes to increasing website visits. PPC is a form of advertising in which search engines, such as Google and Bing, allow businesses to pay for listings within their search results. You may have noticed these ads, as they often appear on the top and bottom of organic

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Why is blogging important for my business?

Why should you be blogging? Blogging is a great way of showing clients (and potential ones) that you know your stuff and you are an industry leader. Relevant and informative posts are a great way of highlighting your areas of expertise and giving back at the same time. It is essentially a great form of soft marketing, while providing something

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What will digital marketing look like in 2017?

December is upon us and it’s time for businesses to start considering their digital marketing goals and strategies for the year ahead. Before you can think about the following 12 months, it’s important to consider emerging digital trends. We wanted to help give you the best possible start, so here’s what you can expect from 2017… Social media Images and

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Facebook is making big changes to help businesses

We take a look at some of the new developments that could make a difference to you. Scheduling live video The change to Facebook Live – available only to pages – means you can build momentum before filming live. Currently, streams are spontaneous and, as a result, followers can often miss out, or are unprepared for the stream. You can

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Social media cited as the most difficult marketing tool to master

Social media and SEO have been cited as the most difficult tactics to execute when it comes to digital marketing. Ascend2 conducted a study (2016 State of Digital Marketing Survey), interviewing almost 300 marketing professionals to find out what they thought of the current landscape. The study highlighted the two areas as the most challenging to marketers, particularly because they

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