Marketing News
The spooky side of digital marketing
It can often feel like you’re being watched online, for instance when ads pop up on your Facebook feed to display content you searched for on Google. Or an email arrives in your inbox, offering a discount on an item you looked at, but didn’t buy, online. Is there something spooky going on, or is someone watching your every move
How can you measure a digital advertising campaign’s success?
Digital advertising through social media or Google AdWords can be extremely effective. However, do you understand how to measure the success of your campaigns? RED takes a look at three of the most effective ways to judge your campaign analytics. Impressions If your objective is to increase brand awareness and get your ‘name’ out there – without a focus on
Do I need a company LinkedIn page?
LinkedIn is the world’s largest professional network. The benefits of utilising a personal profile are frequently cited. However, company pages can often be left static and underutilised. This is despite the number of differing functions it offers that can add real value to your social media marketing. For example, your company LinkedIn page is crawled by search engines and can
Time-saving social media tips
With social media acting as an increasingly important touch point, you can certainly reap the rewards by implementing an integrated social media strategy. We know managing social media can be a time-consuming activity, so take a look at our top five tips to help you optimise your campaigns. Schedule your posts There is an abundance of smart tools you can
Why email newsletters are an important marketing tool
The value of email marketing can easily go unrecognised. It isn’t as visible to the general public as a print advertisement in a magazine, a feature on a website, or high numbers of followers on social media. However, it can be a cost-effective marketing activity that helps to build and maintain relationships with customers, and offer valuable insights into their
What digital marketing trends should we expect in 2018?
Marketing is constantly shape-shifting, particularly from digital perspective. 2017 was a great year for video content and social media in particular. So, what can we expect from digital marketing in 2018? Optimised video content Video content will play as important a role in marketing activities in the coming year as it did in 2017. With more and more data available
What does GDPR mean for email marketers?
Do you utilise email marketing as part of your digital strategy? Or perhaps you keep a database of customers/clients for future marketing activities? If so, the GDPR privacy laws may affect you, and as of May 2018 any company not adhering to the rules will face non-compliance fines of up to 20 million Euros. So how do you keep yourself
Should you integrate social media on your website?
Are your social media feeds integrated with your website? Many of our clients have begun to use these feeds. It ensures their websites are updated and current at all times, encourages engagement and expands their community beyond the social media platforms. Here’s why we think you should consider it too! Keep your website up to date Your social feeds are
How to know if your website is search engine optimised (SEO)?
Last month we covered changes to SEO in the last decade, also offering advice on how to ensure your website is optimised for engines such as Google and Bing. However, now you want find out if your hard work is paying off. So, how can you measure it? Where is your traffic coming from? Assuming you are measuring your website
Why you should include video marketing in your strategy
One of the many services we offer at RED is high-quality and engaging video content. This powerful marketing tool is being utilised more and more by our clients. The use across social media in particular leads to more click-throughs, higher engagement and increased shares. It is critical to include videos in your marketing activities, and will become more important in
