Marketing News
A strong link in the chain
Be honest: what’s your relationship with LinkedIn? Are you job-hunting, recruiting, networking, or do you think that it exists somewhere purely for ‘suits’? For many people, LinkedIn used to be the distant relation when it came to social media. While the user numbers might never stack up to Facebook or Instagram levels, LinkedIn has remained strong and can still be
Bring your story to life
In the current landscape of social media, we’ve seen that video has quickly become king in terms of audience engagement. More recently, animated videos (sometimes referred to as ‘explanimations’ depending on the style) have moved from a ‘nice to have’ to a key part of some campaigns. Here’s why. If you’ve read our recent blog about content marketing, you’ll remember
What is ‘content marketing’?
In the ever-evolving marketing industry, buzzwords come and go. However, no one can dispute that ‘content marketing’ looks here to stay. Unfortunately, many people seem to have got the wrong end of the stick about this approach. Long-term benefits In plain terms, content marketing changes tack from traditional methods. Instead, it relies on providing valuable information (or ‘content’) with the
Which social media channels are best for my business?
A regular question we get asked is “where should I focus my social media efforts?” There is no ‘one size fits all’ approach to this, but there are a few things you can consider when selecting the platforms in your digital marketing strategy. What kind of business are you marketing? LinkedIn traditionally performs best for B2B marketing, Instagram and Facebook
Social media marketing trends for 2019
Over the past year, social media has seen a shift in marketing strategy. Transparency and engagement have long been important factors in the success of a social media campaign and it looks be more important than ever. Here are just four of the major trends predicted for the next year. Joining the conversation Peer reviews and communication are vital parts
The spooky side of digital marketing
It can often feel like you’re being watched online, for instance when ads pop up on your Facebook feed to display content you searched for on Google. Or an email arrives in your inbox, offering a discount on an item you looked at, but didn’t buy, online. Is there something spooky going on, or is someone watching your every move
How can you measure a digital advertising campaign’s success?
Digital advertising through social media or Google AdWords can be extremely effective. However, do you understand how to measure the success of your campaigns? RED takes a look at three of the most effective ways to judge your campaign analytics. Impressions If your objective is to increase brand awareness and get your ‘name’ out there – without a focus on
Do I need a company LinkedIn page?
LinkedIn is the world’s largest professional network. The benefits of utilising a personal profile are frequently cited. However, company pages can often be left static and underutilised. This is despite the number of differing functions it offers that can add real value to your social media marketing. For example, your company LinkedIn page is crawled by search engines and can
Time-saving social media tips
With social media acting as an increasingly important touch point, you can certainly reap the rewards by implementing an integrated social media strategy. We know managing social media can be a time-consuming activity, so take a look at our top five tips to help you optimise your campaigns. Schedule your posts There is an abundance of smart tools you can
Why email newsletters are an important marketing tool
The value of email marketing can easily go unrecognised. It isn’t as visible to the general public as a print advertisement in a magazine, a feature on a website, or high numbers of followers on social media. However, it can be a cost-effective marketing activity that helps to build and maintain relationships with customers, and offer valuable insights into their
