Marketing News
Why should my business use TikTok?
TikTok is one of the fastest-growing social media platforms. Its popularity has sky-rocketed in recent times as the app can now boast a total of 1 billion daily active users. TikTok is an great platform for businesses who want to creatively market products, with more opportunities to ‘go viral’ than other platforms – due to it’s interest-based algorithm. It only
How long should a Google Ads campaign run for?
There are many ways to set-up a successful Google Ads campaign that runs for a short period of time. However, you should consider longer-term Google Ads campaign as part your 2023/2024 digital marketing strategy in order to really reap the benefits. So how long should you plan to run a Google Ads campaign for? We take a look below
Optimise your email marketing
Email marketing activities are recognised as one of the top tools for converting prospects. According to a study by SaleCycle, over 50% of people make a purchase based on a marketing email at least once a month, and 6 in 10 are influenced to make purchase decisions. They yield a high return on investment (ROI) and should form an important
The marketing roundup
Not had time to keep up to date with the world of marketing over the last month? Don’t worry, we’ve got you covered. From the disabling of third-party cookies and AI paid ads, to the first state-wide TikTok ban and a new CEO at Twitter. Keep reading to find out more! The (third-party) cookie crumbles Google plans to end support
Have you made the transition to Google Analytics 4 (GA4)?
As of 1 July, Universal Analytics properties will stop processing data. Website owners using Google Analytics will make the switch to GA4 (if they haven’t already). GA4 was introduced at the end of October 2020, however many businesses still haven’t adopted the new replacement service. Have you made the switch yet? If not, we take a look at the latest
The marketing roundup
Not had time to keep up to date with the world of marketing over the last month? Don’t worry, we’ve got you covered. From Google algorithm updates to new social media features – take a look at the biggest news in the world of marketing. Google’s new algorithm Google released a new search algorithm update in April that prioritises high-quality
The women who inspire RED
It’s International Women’s Day! Every year on 8 March, we celebrate women’s achievements, and this year is no different. To mark the occasion, we asked the women at RED to tell us which woman has inspired them. Here are our inspirational role models… Sarina Wiegman (England Women’s Football team coach) “The women’s football team, headed up by coach Sarina Wiegman.
The social media roundup
Social media marketing is not for the faint-hearted. Today, we face a change in user behaviour, consumer habits and a new generation of social media users. We have delved into 2023 social media trends, to gain an insight on how you may need to upscale your social media strategy. So, what exactly are the expected trends for 2023? Short-form videos
Digital marketing tools for small businesses
If you’re a small business owner or in charge of promoting an organisation online, it is highly likely that there are either no dedicated marketing personnel or there’s one individual with a wide range of responsibilities. Marketing spans many different channels, and a varied skillset is required, if you don’t have the capacity for a large team to take care
Running out of content ideas?
Any business that is regularly blogging will occasionally need help generating content ideas. You might feel like you’ve covered all bases, but it is essential to keep your online presence fresh. If you’re stuck for ideas, here are a few ways to find inspiration for blog content. Alternatively, you can also get in touch with the RED team for help
