Marketing News


How long should a Google Ads campaign run for?

There are many ways to run successful one-off paid digital campaigns over a short period of time. However, you should consider a Google Ads campaign as a long-term solution in order to really reap the benefits. So how long should you run a campaign for? Three months to mature Google Ads learns fast, but it takes three months for a

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Digital marketing tools for small businesses

If you’re a small business owner or in charge of promoting an organisation online, it is highly likely that there are either no dedicated marketing personnel or there’s one individual with a wide range of responsibilities. Marketing spans many different channels, and a varied skillset is required, if you don’t have the capacity for a large team to take care

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Running out of content ideas?

Any business that is regularly blogging will occasionally need help generating content ideas. You might feel like you’ve covered all bases, but it is essential to keep your online presence fresh. If you’re stuck for ideas, here are a few ways to find inspiration for blog content. Alternatively, you can also get in touch with the RED team for help

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Maintaining strong teamwork, remotely

Teamwork is one of our core values – and strengths – at RED. We pride ourselves in the way we communicate with and support each other and our clients. Although we’ve had to adapt to new remote working routines over the last year, we’ve made efforts to maintain our approach and way of working. Here are a few things we’ve

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Why is love important for social media growth?

The universally recognised day of love – Valentine’s Day – might have passed you by on Sunday. However, it is important that your business pages spread and receive ‘love’ on social media all year around in order to achieve digital marketing success. Our digital marketer Nicole explains the importance of the reaction buttons on social media (such as ‘like’, ‘love’

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Marketing trends for 2021

If 2020 has taught us anything in marketing, it’s that you really can’t forecast the year ahead. However, there are some obvious marketing trends that we’re likely to see emerging or continuing in 2021. Social media is still important and a new platform has emerged. 2020’s content platform winner is TikTok. There was a 500% increase in marketing spending on

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How can businesses make the most of social media during ‘Lockdown 2.0’?

Over the past decade, social media has become increasingly important for businesses in communicating and engaging with customers. However, in 2020 it has become an even more vital tool than ever before. Maintaining a social media presence allows you to inform clients or customers of reopening dates and times, safety procedures, or even to let them know that you are

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Why is WordPress a good choice for businesses?

If you’re looking to create a new website that showcases your brand perfectly, or establish a unique online presence, we have some great advice for you. RED’s Graphic Designer Matt Russell explains why you should look no further than WordPress. Please introduce us to WordPress, Matt. “I’ve been building websites for many years, and WordPress is always my go-to software.

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How animated video can help your marketing strategy

Animated video is an excellent way to convey complex messages to your customers in a simple way. We help our clients to connect with and educate their audiences through these types of video. RED has worked on a variety of successful animated corporate, product, brand and explainer videos for clients across a range of industries. View our work, or find

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How we boosted our clients’ social media marketing in 2020

In our previous blog post, “How has COVID-19 changed social media?”, we outlined the changes in the digital landscape in Spring 2020. We also noted that now is a good time to reconnect and fully engage with customers in a meaningful way. This principle has been applied across our client base with successful results. Hitachi Construction Machinery (Europe) NV (HCME)

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