Marketing News
Why is WordPress a good choice for businesses?
If you’re looking to create a new website that showcases your brand perfectly, or establish a unique online presence, we have some great advice for you. RED’s Graphic Designer Matt Russell explains why you should look no further than WordPress. Please introduce us to WordPress, Matt. “I’ve been building websites for many years, and WordPress is always my go-to software.
How animated video can help your marketing strategy
Animated video is an excellent way to convey complex messages to your customers in a simple way. We help our clients to connect with and educate their audiences through these types of video. RED has worked on a variety of successful animated corporate, product, brand and explainer videos for clients across a range of industries. View our work, or find
How we boosted our clients’ social media marketing in 2020
In our previous blog post, “How has COVID-19 changed social media?”, we outlined the changes in the digital landscape in Spring 2020. We also noted that now is a good time to reconnect and fully engage with customers in a meaningful way. This principle has been applied across our client base with successful results. Hitachi Construction Machinery (Europe) NV (HCME)
RED’s top WFH tools
In the current climate, teams all over the world have settled into a new working from home (WFH) dynamic. For those new to it, especially small teams who are used to working closely together, clear communication has become crucial. Managing this through email alone can be tricky as workloads can go off track and miscommunications can easily occur. However, there
RED’s Top Tips on Working from Home
Like many businesses, RED has been following the Government’s strong advice on COVID 19 and will be working from home for the foreseeable future to keep ourselves and those around us safe. For those of us who aren’t used to working from home, we’ve been figuring out how to stay productive in our personal spaces. Finding yourself in your new
Marketing trends for 2020
After a busy 2019, we look ahead at a number of key trends that will affect the world of marketing in the next 12 months. Precision digital Whatever your digital strategy for the year ahead, content will remain its beating heart. If you’re aiming to boost traffic, conversions or engagement, your message must always be informative. Continue to build a
Get the most from Twitter
Ever get the feeling that you’re tweeting something for the sake of it? Or are you aimlessly scrolling to keep up with the latest trends? If so, it’s time to rethink your approach to Twitter and make sure that the platform is working for you! Have a unique voice As with any other social media, having an active Twitter presence
A strong link in the chain
Be honest: what’s your relationship with LinkedIn? Are you job-hunting, recruiting, networking, or do you think that it exists somewhere purely for ‘suits’? For many people, LinkedIn used to be the distant relation when it came to social media. While the user numbers might never stack up to Facebook or Instagram levels, LinkedIn has remained strong and can still be
Bring your story to life
In the current landscape of social media, we’ve seen that video has quickly become king in terms of audience engagement. More recently, animated videos (sometimes referred to as ‘explanimations’ depending on the style) have moved from a ‘nice to have’ to a key part of some campaigns. Here’s why. If you’ve read our recent blog about content marketing, you’ll remember
What is ‘content marketing’?
In the ever-evolving marketing industry, buzzwords come and go. However, no one can dispute that ‘content marketing’ looks here to stay. Unfortunately, many people seem to have got the wrong end of the stick about this approach. Long-term benefits In plain terms, content marketing changes tack from traditional methods. Instead, it relies on providing valuable information (or ‘content’) with the
