Marketing News
The marketing roundup
Not had time to keep up to date with the world of marketing over the last month? Don’t worry, we’ve got you covered. From Google algorithm updates to new social media features – take a look at the biggest news in the world of marketing. Google’s new algorithm Google released a new search algorithm update in April that prioritises high-quality
The women who inspire RED
It’s International Women’s Day! Every year on 8 March, we celebrate women’s achievements, and this year is no different. To mark the occasion, we asked the women at RED to tell us which woman has inspired them. Here are our inspirational role models… Sarina Wiegman (England Women’s Football team coach) “The women’s football team, headed up by coach Sarina Wiegman.
The social media roundup
Social media marketing is not for the faint-hearted. Today, we face a change in user behaviour, consumer habits and a new generation of social media users. We have delved into 2023 social media trends, to gain an insight on how you may need to upscale your social media strategy. So, what exactly are the expected trends for 2023? Short-form videos
How long should a Google Ads campaign run for?
There are many ways to run successful one-off paid digital campaigns over a short period of time. However, you should consider a Google Ads campaign as a long-term solution in order to really reap the benefits. So how long should you run a campaign for? Three months to mature Google Ads learns fast, but it takes three months for a
Digital marketing tools for small businesses
If you’re a small business owner or in charge of promoting an organisation online, it is highly likely that there are either no dedicated marketing personnel or there’s one individual with a wide range of responsibilities. Marketing spans many different channels, and a varied skillset is required, if you don’t have the capacity for a large team to take care
Running out of content ideas?
Any business that is regularly blogging will occasionally need help generating content ideas. You might feel like you’ve covered all bases, but it is essential to keep your online presence fresh. If you’re stuck for ideas, here are a few ways to find inspiration for blog content. Alternatively, you can also get in touch with the RED team for help
Maintaining strong teamwork, remotely
Teamwork is one of our core values – and strengths – at RED. We pride ourselves in the way we communicate with and support each other and our clients. Although we’ve had to adapt to new remote working routines over the last year, we’ve made efforts to maintain our approach and way of working. Here are a few things we’ve
Why is love important for social media growth?
The universally recognised day of love – Valentine’s Day – might have passed you by on Sunday. However, it is important that your business pages spread and receive ‘love’ on social media all year around in order to achieve digital marketing success. Our digital marketer Nicole explains the importance of the reaction buttons on social media (such as ‘like’, ‘love’
Marketing trends for 2021
If 2020 has taught us anything in marketing, it’s that you really can’t forecast the year ahead. However, there are some obvious marketing trends that we’re likely to see emerging or continuing in 2021. Social media is still important and a new platform has emerged. 2020’s content platform winner is TikTok. There was a 500% increase in marketing spending on
How can businesses make the most of social media during ‘Lockdown 2.0’?
Over the past decade, social media has become increasingly important for businesses in communicating and engaging with customers. However, in 2020 it has become an even more vital tool than ever before. Maintaining a social media presence allows you to inform clients or customers of reopening dates and times, safety procedures, or even to let them know that you are
