Marketing News
Maintaining strong teamwork, remotely
Teamwork is one of our core values – and strengths – at RED. We pride ourselves in the way we communicate with and support each other and our clients. Although we’ve had to adapt to new remote working routines over the last year, we’ve made efforts to maintain our approach and way of working. Here are a few things we’ve
Why is love important for social media growth?
The universally recognised day of love – Valentine’s Day – might have passed you by on Sunday. However, it is important that your business pages spread and receive ‘love’ on social media all year around in order to achieve digital marketing success. Our digital marketer Nicole explains the importance of the reaction buttons on social media (such as ‘like’, ‘love’
Marketing trends for 2021
If 2020 has taught us anything in marketing, it’s that you really can’t forecast the year ahead. However, there are some obvious marketing trends that we’re likely to see emerging or continuing in 2021. Social media is still important and a new platform has emerged. 2020’s content platform winner is TikTok. There was a 500% increase in marketing spending on
How can businesses make the most of social media during ‘Lockdown 2.0’?
Over the past decade, social media has become increasingly important for businesses in communicating and engaging with customers. However, in 2020 it has become an even more vital tool than ever before. Maintaining a social media presence allows you to inform clients or customers of reopening dates and times, safety procedures, or even to let them know that you are
Why is WordPress a good choice for businesses?
If you’re looking to create a new website that showcases your brand perfectly, or establish a unique online presence, we have some great advice for you. RED’s Graphic Designer Matt Russell explains why you should look no further than WordPress. Please introduce us to WordPress, Matt. “I’ve been building websites for many years, and WordPress is always my go-to software.
How animated video can help your marketing strategy
Animated video is an excellent way to convey complex messages to your customers in a simple way. We help our clients to connect with and educate their audiences through these types of video. RED has worked on a variety of successful animated corporate, product, brand and explainer videos for clients across a range of industries. View our work, or find
How we boosted our clients’ social media marketing in 2020
In our previous blog post, “How has COVID-19 changed social media?”, we outlined the changes in the digital landscape in Spring 2020. We also noted that now is a good time to reconnect and fully engage with customers in a meaningful way. This principle has been applied across our client base with successful results. Hitachi Construction Machinery (Europe) NV (HCME)
RED’s top WFH tools
In the current climate, teams all over the world have settled into a new working from home (WFH) dynamic. For those new to it, especially small teams who are used to working closely together, clear communication has become crucial. Managing this through email alone can be tricky as workloads can go off track and miscommunications can easily occur. However, there
RED’s Top Tips on Working from Home
Like many businesses, RED has been following the Government’s strong advice on COVID 19 and will be working from home for the foreseeable future to keep ourselves and those around us safe. For those of us who aren’t used to working from home, we’ve been figuring out how to stay productive in our personal spaces. Finding yourself in your new
Marketing trends for 2020
After a busy 2019, we look ahead at a number of key trends that will affect the world of marketing in the next 12 months. Precision digital Whatever your digital strategy for the year ahead, content will remain its beating heart. If you’re aiming to boost traffic, conversions or engagement, your message must always be informative. Continue to build a
