Integrated digital campaign to drive awareness

RED developed and implemented a targeted digital campaign. This included a series of engaging social media posts and visuals, eye-catching website and email banners, and a Google Ads campaign. We also created a calendar of high-quality written and designed content for HJM to utilise on their social channels and website – to drive awareness and generate leads for the initiative. In addition, RED enhanced these activities with a Google Ads campaign, researching keywords and audiences, and crafting persuasive copy that emphasised the unique offer.

Hispano Japonesa de Maquinaria (HJM) is the authorised Spanish dealer for Hitachi Construction Machinery and other leading industry brands. The company wanted to boost customer engagement and brand loyalty by offering free preventative maintenance services. It needed to effectively promote this initiative through an integrated digital campaign, encompassing its social media channels, website and other marketing tools.

Dynamic digital

Impactful design