Hitachi PR feature placement

Solution

RED’s unrivalled combination of expert interview techniques, professional editorial copywriting and creative photography was successfully “sold” into our close contacts at the two largest international mining publications. As well as securing the front cover and featuring significantly on the contents page of each magazine, we also obtained pages of exclusive coverage for Hitachi machinery on the Kazak projects.

Challenge

To increase the media value gained from an overseas trip to Kazakhstan to visit the owners of Hitachi mining excavators and dump trucks at two mines in the central Asian country.

Testimonials

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Scope of work

Proactive PR

Creative copywriting

Photography

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