Why is blogging important for my business?

Why should you be blogging?

Blogging is a great way of showing clients (and potential ones) that you know your stuff and you are an industry leader.

Relevant and informative posts are a great way of highlighting your areas of expertise and giving back at the same time. It is essentially a great form of soft marketing, while providing something useful for readers. It will cost you nothing, provided you already have a website in place.

Posts can drive traffic – and in turn, business – to your website if you get your SEO, audience and content right. It goes around in one great business-boosting circle too, because creating relevant content on your website bolsters your SEO even further, and having great SEO brings more people to the blog.

What if I don’t have the time to blog?

If you don’t have the time to create compelling and well-written posts, RED can help.

Find out about what we can do to take your business to the next level on our digital media page.


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