Nicole Gallagher


Opportunity knocks in lockdown…

What did lockdown mean for you? While our beloved RED office remained closed we all developed our own lockdown lifestyles and many of us had to adapt to completely new ways of working. But adapt we did and it was all about keeping the communication channels going – virtually at least – from wherever we set up our home offices.

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iGround Control 18 is now available!

Have you read the latest issue of Hitachi Construction Machinery (Europe) NV’s (HCME) digital publication – iGround Control? The 18th edition gives an overview of Hitachi construction equipment on the continent, and functions seamlessly across all devices – meaning that owners, operators and fans of Zaxis excavators and ZW wheel loaders can read it whenever and wherever they like. RED

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Remember when we could travel to… Finland!

It was only in February, but it seems like a lifetime ago that Glenn and I joined Ghislaine on a trip to see the Finnish authorised dealer of Hitachi Construction Machinery (Europe) NV (HCME), Rotator. Fingers crossed that the ‘you-know-what’ will diminish to the extent that we’ll soon be able to resume our international content marketing work abroad. Rotator had

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Movie of a lifetime

Although the REDs end up in some far-flung locations, they rarely get the opportunity to set off on a round-the-world adventure. However, like Phileas Fogg before them, that turned out to be the case on RED’s most ambitious filming project to date… Heading Down Under Admittedly, we were given much less than 80 days to complete our task, but the

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If you can’t travel, then why not podcast?

It’s been a topsy-turvy, turbulent few months for most of us – and that also includes life at the RED office. Or should we say life ‘away’ from the RED office, because we’ve all had to adapt our working practices as well as our actual daily places of work. It’s been hard not being physically all together at ‘RED Towers’,

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How animated video can help your marketing strategy

Animated video is an excellent way to convey complex messages to your customers in a simple way. We help our clients to connect with and educate their audiences through these types of video. RED has worked on a variety of successful animated corporate, product, brand and explainer videos for clients across a range of industries. View our work, or find

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CHP, GHP and VPP – what’s it all about?

It’s great when our projects at RED bring us into contact with people who are making it their life’s work to make a positive difference in the world. In the energy sector, we’re all aware of the huge efforts being made across the globe in terms of clean energy growth and the desire (read necessity!) for power companies to increase

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How we boosted our clients’ social media marketing in 2020

In our previous blog post, “How has COVID-19 changed social media?”, we outlined the changes in the digital landscape in Spring 2020. We also noted that now is a good time to reconnect and fully engage with customers in a meaningful way. This principle has been applied across our client base with successful results. Hitachi Construction Machinery (Europe) NV (HCME)

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From Bauma… to Brabec & Brabec

With our involvement in the promotion of Hitachi Construction Machinery (Europe) NV’s stand at the Bauma 2019 exhibition, we encountered a fine example of the Hitachi Premium Used programme – a ZX130LCN-5 – in April. A Czech surprise After the show, it is rare for us to see one of the display machines out in the field, but that’s exactly

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Mighty Montenegro mission

Read how Andy and Jon fared when they headed to Montenegro on behalf of our client Hitachi during an unseasonably warm October. Mining for content RED’s mission was to visit Montenegro’s only coal mine to film and photograph two Hitachi ultra-large excavators on site. It was also important to secure enough copy to contribute to Hitachi’s customer magazine, Ground Control.

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