Nicole Gallagher
Unique Tuscan charm
When visiting the Chianti region of Tuscany for the first time with my family in 2017, I wondered at the beauty of the rolling hills and vineyards in the early morning and late evening sun The local people were suffering as much as we were in the afternoon heat, with record highs of almost 50°C. They were also worried about
Five minutes with… Paul
We grab an espresso and catch up with Paul Farmer to see what’s happening in his RED world… Q: Describe your typical day. I wish I could! It usually starts and ends with a dog walk and some quality time with the family, but anything else could happen in between. Q: Tell us about some of the highlights from your
A strong link in the chain
Be honest: what’s your relationship with LinkedIn? Are you job-hunting, recruiting, networking, or do you think that it exists somewhere purely for ‘suits’? For many people, LinkedIn used to be the distant relation when it came to social media. While the user numbers might never stack up to Facebook or Instagram levels, LinkedIn has remained strong and can still be
Take two for RED in Istanbul
In our latest blog, see how Andy and Jon fared when RED made a return trip to Istanbul Airport on behalf of our client Vanderlande. A colossal airport Napoleon Bonaparte once said: “If the earth were a single state, Istanbul would be its capital.” Fast-forward 200 years, and Istanbul’s reputation as a place where East meets West remains unchanged. Like
Bring your story to life
In the current landscape of social media, we’ve seen that video has quickly become king in terms of audience engagement. More recently, animated videos (sometimes referred to as ‘explanimations’ depending on the style) have moved from a ‘nice to have’ to a key part of some campaigns. Here’s why. If you’ve read our recent blog about content marketing, you’ll remember
What is ‘content marketing’?
In the ever-evolving marketing industry, buzzwords come and go. However, no one can dispute that ‘content marketing’ looks here to stay. Unfortunately, many people seem to have got the wrong end of the stick about this approach. Long-term benefits In plain terms, content marketing changes tack from traditional methods. Instead, it relies on providing valuable information (or ‘content’) with the
BAGFLOW beats them all
We’re delighted to announce that our client Vanderlande has been awarded one of the major honours at this year’s inter airport Europe. The company’s innovative BAGFLOW solution harmonises the entire journey of a bag at an airport and came out on top in the interFUTURE Special Award category. The announcement was also met with enthusiasm here at RED, because we
Vive le rouge!
Do you ever wonder how supermarkets stay packed with products 24/7? RED headed to Le Mans in France to see the process first-hand, encountering the odd robot along the way… A retail giant Le Mans is most well-known for the Circuit de la Sarthe, where the famous 24 Hueres du Mans race is held every year. Requiring slightly less endurance,
A fun challenge in the ‘playground of Europe’
RED recently helped celebrate a client JLG’s 50th anniversary on a trip to Switzerland. Nicole and Glenn visited the country, famed for its chocolate and cheese, to capture the spirit of a loyal customer. Dizzying heights The duo embarked on a two-day mission to create a movie commemorating the anniversary (as can be seen above) – in addition to other
Vanderlande’s Spanish connection
Guess who was excited to return to Barcelona for the first time in 20 years since his beloved Manchester United won the Champions League and cliched an unprecedented treble in the Catalan city? Unfortunately for Paul, there was no return visit to the Camp Nou, despite the fact that Real Madrid were in town for a cup game in early
