Nicole West
Why should my business use TikTok?
TikTok is one of the fastest-growing social media platforms. Its popularity has sky-rocketed in recent times as the app can now boast a total of 1 billion daily active users. TikTok is an great platform for businesses who want to creatively market products, with more opportunities to ‘go viral’ than other platforms – due to it’s interest-based algorithm. It only
Is LinkedIn still an important marketing tool for businesses?
LinkedIn is the largest business-focused social media network. This makes it a particularly important channel for B2B marketing. Although, it is also becoming more popular with B2C marketers. After all, there is a captive audience of 875 million professionals. LinkedIn is absolutely a vital marketing tool for businesses. So, now we’ve cleared up that – how can your marketing team
Austrian hospitality delivers on all fronts
When RED and client Vanderlande decamped to the beautiful Austrian city of Linz earlier this year they enjoyed some wonderful hospitality. The team was on a visit to film sorting equipment that had been installed in a new parcel depot run by Austrian Post, and undertake interviews with key personnel. The new 50,000m2 facility at nearby Allhaming is in fact
How long should a Google Ads campaign run for?
There are many ways to set-up a successful Google Ads campaign that runs for a short period of time. However, you should consider longer-term Google Ads campaign as part your 2023/2024 digital marketing strategy in order to really reap the benefits. So how long should you plan to run a Google Ads campaign for? We take a look below
RED shares inspiring stories from HCME’s female employees
In 2022, RED was tasked with running HCME’s 50th anniversary celebration communications. We paid a visit to the staff at Hitachi Construction Machinery (Europe) (HCME) Nederland (NL), to gain some insight into their time at the company. We were delighted to meet employees Esther Navest and Judith Bax, who have worked for HCME NL for a combined period of over
Optimise your email marketing
Email marketing activities are recognised as one of the top tools for converting prospects. According to a study by SaleCycle, over 50% of people make a purchase based on a marketing email at least once a month, and 6 in 10 are influenced to make purchase decisions. They yield a high return on investment (ROI) and should form an important
Barbecues and sunshine at Rotator’s open house event
Thanks to Rotator, the Finnish dealer of our client, Hitachi Construction Machinery (Europe) NV (HCME), for the warm welcome to their headquarters in Tampere during a busy customer event in April. Marketing Director Janne Salomäki and his colleagues gave us some great interviews about the construction equipment sales and rental markets in their country, and what it’s like to work
Five top tips for quality content writing
Here at RED, content writing is our bread and butter – but sometimes, it can be challenging to keep your editorial engaging. So, our Content Marketing Executive, Emily has collated her best advice to help you keep your marketing-related written work fresh and fun! Keep it catchy! It’s so important to grab your readers’ attention from the start, no matter
RED visits the UK’s biggest construction event of 2023!
Last month, the RED team had the opportunity to attend Plantworx – the UK’s largest working construction equipment exhibition in 2023. With a number of our clients and their suppliers operating within the construction industry, it was the perfect chance for us to say “hello” and see the latest technology for ourselves. The event – which took place from 13-15
The Marketing roundup
Not had time to keep up to date with the world of marketing over the last month? Don’t worry, we’ve got you covered. From the AI video and ASA crackdowns, to the downfall of influencer marketing and data sharing for ads. The downfall of influencer marketing? 86% of people are more likely to trust a brand that posts user-generated content,
