Nicole Gallagher
The Miami connection
When RED was told that they would be working on a project called ‘Proven by adventure’, everyone knew it was going to be one to remember. That certainly turned out to be the case for Andy and Glenn, who undertook a special assignment on behalf of our client YANMAR. Feeling adventurous Heading for the bright lights of Miami, Florida, the
Which social media channels are best for my business?
A regular question we get asked is “where should I focus my social media efforts?” There is no ‘one size fits all’ approach to this, but there are a few things you can consider when selecting the platforms in your digital marketing strategy. What kind of business are you marketing? LinkedIn traditionally performs best for B2B marketing, Instagram and Facebook
Picture perfect
Hitachi Construction Machinery (Europe) NV (HCME) invited the appropriate personnel to attend a very special Dealer Marketing Event (DME) in Japan towards the end of last year. Tokyo was the designated meeting place as the group was treated to a series of presentations, demonstrations, factory tours and hospitality events over three memorable days. As well as preparing various digital and
A brand-building experience
The RED team is incredibly passionate about the Hitachi brand and so it was with great enthusiasm that we proposed a new style and format for our client’s portfolio of corporate movies. Our idea was to create a series of interesting customer stories that portray the loyalty of Hitachi owners, as well as capture their feelings about Zaxis excavators and
The latest issue of Ground Control is out now!
We’re pleased to reveal that issue 27 of Hitachi Construction Machinery (Europe) NV’s (HCME) customer magazine Ground Control is out now! The RED team has travelled throughout Europe alongside our client – from Norway to Nothern Ireland, and Romania to the Republic of Ireland – to collect interviews and photography for the Spring 2019 edition. It includes news on the
Social media marketing trends for 2019
Over the past year, social media has seen a shift in marketing strategy. Transparency and engagement have long been important factors in the success of a social media campaign and it looks be more important than ever. Here are just four of the major trends predicted for the next year. Joining the conversation Peer reviews and communication are vital parts
Perfect press event
The latest press event hosted by Hitachi Construction Machinery (Europe) NV (HCME) was a huge success. Dozens of journalists from all around Europe flocked to Amsterdam to see the innovative new ICT machine (Hitachi ZX210X-6) unveiled for the first time. The most revealing part of the presentations saw the latest Zaxis excavator at work in the expanded and redesigned demonstration
Road to Romania
You might think that travelling to the home of Transylvania on a dark Halloween evening would be a daunting experience? Not so for Andy and Jon. They had an incredible three days in Romania on behalf of our client, HCME. Fun projects Touching down in Otopeni Airport, the REDs quickly made contact with Machiel from HCME and Vlad, from Hitachi’s
Why is red the colour of Valentine’s Day?
At RED, we understand the power of our namesake colour. Red is the colour of passion, love, wealth and is even considered lucky in many cultures. It’s also the colour most frequently used to represent St. Valentine’s Day. The history of red as a sought-after colour, and one associated with love, goes back a long way – before St. Valentine’s
First Hull Design Meetup of 2019
RED Designer Matt attended 2019’s first Hull Design Meetup at C4Di. The event brings together creatives, businesses, freelancers and industry experts in a range of conferences, expert talks, interviews and panel discussions to allow participants to grow through the value of design. The sold-out evening was presented by Owen Turner, founder of United by Design, who discussed the design, strategy
