At RED, we understand the power of our namesake colour. Red is the colour of passion, love, wealth and is even considered lucky in many cultures. It’s also the colour most frequently used to represent St. Valentine’s Day. The history of red as a sought-after colour, and one associated with love, goes back a long way – before St. Valentine’s
The number one song when RED first opened its doors in January 2012 was Rihanna’s “We found love”, while the number one movie was Mission: Impossible. Each was an apt soundtrack to starting the business – as founding colleagues Kerrie, Lauren and Paul enjoyed the feelgood factor with new jobs and Macbooks, a cosy office and a feeling of friendship and
You’ve all probably seen over the last few weeks odd green and yellow patterns appearing on your social media channels. The culprit is the highly addictive word game, Wordle. Wordle, an online vocabulary game, is taking the internet by storm and has millions of people hooked. It is a once-per-day game which asks players to figure out a five-letter word.
If you’re new to social media, knowing what to do and what not to do can be daunting, as well as knowing which platforms are best for your business. Common mistakes can be made when using social media, so we have put together a list of dos and don’ts. These will help you to avoid those errors and get
Content Marketing Manager Are you interested in combining your passion for writing with the opportunity to travel while representing our British and international clients? Do you enjoy working with helpful and enthusiastic colleagues? And would you be at home in an informal office in which every day is different? If so, you might just be RED’s new Content Marketing Manager.
Since it’s almost Christmas, we have all discussed our favourite Christmas advertisements from over the years, from back into the 80s/90s through to current date. We are all definitely in the Christmas spirit after the nostalgic and festive blasts from the past. Olivia “My all-time favourite Christmas advert is the 2014 Sainsbury’s 1914 advert. Sainsbury’s definitely served up a heart
With many construction industry shows and exhibitions either cancelled or postponed for the second consecutive year, Hitachi Construction Machinery UK (HCMUK) tasked RED with producing a new online event to launch its latest products. Working closely with the client, we devised a varied list of interesting and informative content for a video production. And as we embarked on travelling
It’s Black Friday! Today is the busiest shopping event of the year – the day we all try to get the best deals on those special Christmas gifts, and not to forget, some treats for yourself too! Every year retailers launch their digital and print Black Friday campaigns in the run up to the event. RED took a look
As part of our work with new client, Hitachi Construction Machinery UK (HCMUK), we have created an online campaign for the recruitment of field service engineers – an important role for servicing excavator and wheel loader customer needs nationwide. After presenting our initial ideas, the client selected “Be the difference” as the headline to promote all careers at HCMUK,
We’re delighted to welcome RED’s newest team member Olivia Dean. Our new Digital Marketing Executive has previously worked in marketing roles, and as an added bonus, also has experience of the construction industry. Olivia worked on projects to promote safety systems for cranes, so her knowledge of this sector will be invaluable as she starts to work with some