A successful press event

We’ve been lucky to visit The Netherlands many times to see our clients, and participate in some interesting projects and events. However, our most recent trip deserves a special mention given the occasion: the HCME Press Event for the release of Hitachi’s latest range of construction machinery, followed by a gala dinner.

The event

The Press Event was held at HCME’s headquarters in Amsterdam. Hitachi dealers were invited from all around Europe – along with their key national trade journalists – for the exclusive launch of more than ten new products. These included the latest Zaxis-6 excavators and a ZW-6 wheel loader.

Everyone in attendance celebrated the grand unveiling of these exciting models afterwards at the gala dinner. Hosted at the beautiful 15th century St Olaf’s Chapel in the heart of Amsterdam’s old quarter, it was the perfect location to toast another successful year for the European construction industry.

Promoting the big day (and night!)

Prior to the event, the RED team worked closely with HCME to assist with the organisation and coordination of the big day (and night!). This included carrying out various promotional activities. These included liaising with the international press, providing all marketing materials and preparing two promotional movies.

Our target was to help generate as much press coverage for the new models as possible, both in print and digital formats. We also took the opportunity to further develop our relations with our key press contacts. A big thank you to HCME for inviting us and – along with all other attendees . We had a most productive and enjoyable visit to a fantastic location.

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